All things made public (including mass emails) must be proofed by a member of the Communications Team. Content will be reviewed for grammar as well as clarity, tone, layout, and visual consistency.

Note: Personal correspondence with individuals or groups of volunteers is NOT subject to proofing. However, you are expected to provide clear and accurate information consistent with the guidelines in this Communication Manual.

Accuracy

Cross-reference dates, days of the week, urls, names, etc…

Audience

Does the copy answer the most important question our audience asks, “What’s in it for me?”

Basics

Does the copy include the necessary basics of who, what, where, when, why and how (call to action)? Does the call to action include appropriate contact information (address, phone/ extension, email, Web address, etc.)?

Branding

We’ve talked alot about brand, is it on-brand?

Consistency

Look for consistency with punctuation, style, and formatting throughout the piece.

Include review of capitalization, indents, type size, typeface, leading, alignment, page breaks, hyphens, etc.

The font family chosen for WFC is Whitney HTF. Use these whenever possible.

Specialty fonts may be used when they have been approved by communications for ministry or event use.

Fonts

Logo

WFC’s color logo is preferred. Use it whenever possible. At minimum, use the ‘W’ icon and web address when room does not allow for a logo.

Quotes

Make sure quotes are accurate and attributed to the correct person. Include Bible version when quoting from the Bible.

Spelling

Correct spelling is critical. A single misspelling can convey the idea that the information or the audience is not important or valued. Do not rely solely on your computer’s spelling and grammar checkers.

Kirstin’s Quick Tips:

  • Read it backwards (Sentence by sentence or word by word.)

  • Read it out loud (This will force you to slow down and notice incorrect words.)

  • Put it into Google Translate and listen to it. (Hearing it audibly will help!)

  • Have someone who isn’t involved with the event or project proofread it.

  • Print it out and use a red pen. (Red ink makes you powerful.)

Terminology

Step into the shoes of a pre-christian and consider what their reactions may be to certain phrases and the appearance of the piece. Do certain words sound cliché or too implied? If so, it is likely the message may not be understood by our audience.

Tone

Are we accurately representing the intended meaning? Question anything that may raise a red flag to you. It’s better to address the potential problem than to allow it to go unchecked.

Web Address

Westside’s website is a valuable tool for our audience, and the address should be included on all promotional pieces. Place westsidefamily.church either below the logo or beside the ‘W’ icon.