DIY Quick Checklist

  • What’s redundant or unnecessary? How much can I eliminate without losing meaning? What can I save for later?

  • Lead with the most important thing. Keep the most important, foundational information at the top.

  • Has my messaging acknowledged real-life circumstances to motivate a next step? (Think pain-point)

  • What do I want to happen as a result of this communication? What is the one thing I am asking people to do? Is it clear? Is it easy to find? Easy to use? (Think solution to pain-point)

  • What’s redundant or unnecessary? How much can I eliminate without losing meaning? What can I save for later?

  • Avoid overused words. Tired phrases and words that are used too often fail to communicate anything at all since we start tuning them out. Example: encourage and equip, fun and exciting event, etc.

  • Who is the one person I’m writing this for? Am I tailoring my content for them? Am I answering the questions they would ask, or am I subjecting them to the information I think they need to know?

  • Does my communication pass the “so-what” filter? Can it simply and honestly answer the ultimate question in my audience’s mind: “What’s in it for me?”

  • Would someone who is new to Westside Family Church understand the words and names I’ve used? 

  • What’s redundant or unnecessary? How much can I eliminate without losing meaning? What can I save for later?